NHTSA's New Year's Eve Designated Driver Campaign

With New Year’s Eve just five days away, the U.S. Department of Transportation’s National Highway Traffic Safety Administration and the Ad Council are calling on revelers to plan ahead by designating a sober driver before the evening starts.

The NHTSA has teamed with crowd-speak platform Thunderclap to create a wave of attention at 2:30 PM on New Year’s Eve, and is recruiting people to sign up